The Brand effect.....!

At least once all of us are the victims of this branding effect.

What this branding effect??? Well, give it a wild guess...!!! Yes yes... you are right. Having a brand after your name. The branding can happen to us at various stages of life. How?? Lets see in details.

Level 1 : You schooling was from??? The first impact of branding comes into picture when we are just say, 10 or 12 years old....!

"So... I am from Don Bosco Acedemy... which school do you read??"
"Oh my son/daughter... he/she is in the best school of the town. I think it will help her career"

When the kids are still adolescent, the concept of branding is fed into their young brains. and from there only kids start the rat race. Believe me, I am no different. I am still in this rat race! :)
and the worst case, now even before a kid can understand the branding, parents try their best to get the brands, in form of best kinder garden school in town, best school, best high school, best coaching and worst of all.... best hobby. I mean hobby, come on, let the child decide what he/she like. You can't force some one to like dancing or singing or painting. I have seen children crying while going to various hobby classes.
Result : The child becomes a student.

Level 2 : Which career are you pursuing?

As soon as the student completes 10th, he/she is assigned with a new career, all thanks to parents. :)
I am not saying that they are ruining the career, I can understand and duly respect the status, the dreams of parents but what about student??? :)
What becomes the criteria for the selection of career path??? Well, It can be a friend's son, or a relative's son or a dream your parents had been looking even when we were not born. Great !!!!
So the student puts all the 48 to 72 hours of his into studies. Yes, I know there are only 24 hours in a day... what about the 24 hours of the parents each?? :P
So, the pursuit of the next brand begins, An engineer or a Doctor... well, these two are the most common brands available to Indians which they fight for. Yes there can be a little diversity in the branding like, An engineer from Indian Institute of Technology (IIT) or a Doctor from AIIMS.
You got the brand, you rock.... else.... try the next one!!! :)

Level 3:Where do you work??

Being an engineer, I know details only in my field so. Apologies to the people who are interested in brand doctor. :)
The next level come, is the place of Work. Th student became a professional, a working professional. Still, the word "Brand" is not letting it go. The place where you work, signifies how much effort you had put in your last branding assignments. It signifies how much you studied, how much were you serious about your future, etc etc....

Level 4 : Planning high ???

Planning to change job for higher salary? Planning for higher studies?? Don't Forget the brand my friend....!!!

Plans for a Job change.... look for a company with higher brand value..... Plans for higher studies??? Look for the best colleges....!

I have reached level 4 in my life..... Still I am struggling to get branded.

I know its big deal.... or may be a real deal.... but haven't I lost so many years and moments of my life to get a brand....!!!!

Does it matters???
Naaah.... Why??
Well... If I would be knowing that then after writing this blog... I would not have started preparing to get branded!!!!! :)



- Amit

Consistent Inconsistency

What do you say how these words are related with each other?? I say yes... very much.
I feel the normal human tendency is to be inconsistent, believe me or not but it is. Yes, I know lots and lots of people would disagree to above point of mine but even they know it is true.
Have you ever realized how much consistent are we about being inconsistent?? We a venture there is 95% probability we would end up inconsistently with it. Funny or ironic? I don't know about others but in my case, its 100% true.
I have started uncountable ventures which ended up in half way.Career, love, relations, friendships, study....! Yes, I know a bad remark about myself but I feel being honest is the most difficult quality to live with. Well, coming back to inconsistency. I tried to figure out what made this inconsistent behavior of mine to be so consistent, then I realized, its because I gave up on the ventures very easily. Again the question came up, why? because this was the most easiest result out of my venture. Felt, things won't work out, its not my cup of tea, gave happily and started a new venture.
Then I tried digging more down into it to find the reason why the ventures failed. I found out, its my mindset. Before starting something new I always have a fear hiding somewhere in the corner of my heart, which always says "Boss... This won't work the way you thing". I had listened somewhere, its the kind of thought which leads you to the desired results.
Try this out, you start something and think always about getting successful in it, believe me you will reach the pinnacle of success. Else start thinking about its failure right from the beginning, trust me no matter how much you try failure is unavoidable.
Coming back to our Consistent Inconsistency, Only way to separate these two, I think, is to have control on our thought process. I know failure might guide us to success but don't you think life is too short to make our failure consistent to reach success??

Life - An Introduction

Wondering about life.....???

Well... I am not a philosopher, so I don't have a philosophical way of looking at life....! Though if someone asks what's the philosophical way of looking at it, then my answer would be "A gift from the almighty father."

But if asked my personal opinion about the life, then I think its the limited amount of time, which we have with us to associate, bend, criticize, devote, expertize, forgive, grow, humor, infer, join, know, love, mesmerize, network, opt, purify, quit, renovate, survive, tame, unfold, vitalize, win, x-out, yield, and zest.

One of my friends used to say "Whenever you are up to something, at least one thing you gain i.e., experience". So a life this much old might be experienced enough, I suppose. I think each and every incident of life teaches us a new lesson. Some lessons quite funny, some bitter, some touching and some cruel. It shows a new face, a new projection, a new view about life. Life is like a teacher with is never on leave.... even on weekend my friend, it would be there with a new chapter, a new lesson, and a new subject.

Yes, there are times when life is like an uncontrollable brat, but sometimes its also like a Christmas tree, with many gift on its branches.

Oh My God.... I am sounding like a philosopher now.When I started writing this post, I thought I would bring out the funny side of the life, but when as my thoughts started getting words, it started sounding more and more serious. Should i infer that life makes you a philosopher when u start talking about it ???

Amit